CLIENT

Heartschallenger

ROLE

Industrial Design


Heartschallenger collaborated with Swarovski crystals to create the world’s first crystallized ice cream truck. Its mission statement: ‘To create a beacon of magic and wonder on a mission to create and revive amazement for the young.’ With this extensive project ahead of them, Heartschallenger enlisted me to help with the execution of the truck. After collecting tools and supplies, I spent the next 2 years implementing the design of the truck with the application of over half a million crystals ranging in size between 5ss (1.8 mm) to well over 48ss (11.11 mm) to not only the body but to the hub cabs, caution sign, bumpers, and more.

All crystal truck photos by The Selby.