CLIENT

Penguin Random House

ROLE

UX, UI, QA

WEBSITE

 

After a successful launch of the Mad Libs app, Penguin Random House needed an update to their Mad Libs website to match the apps current branding. Our team did a total rehaul of the sites taxonomy, branding, and design to appeal to an audience that was 13 and over while maintaining a sense of play.

The goal of the homepage was to create gameplay with the audience, inviting them to play a piece of Madlibs with relevant topics and give them the ability to share their libs story on social media, engaging their friends in the same gameplay.

madlibs-devices-philmadlibs-devices-phil
madlibs-desktop-screensmadlibs-desktop-screens
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madlibs-mobile-screensmadlibs-mobile-screens
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