The MTV News editorial team publishes podcasts a variety of Podcast series, but had no hub page to host them. In order for users to find this content, the podcast team needed help improving the ability to discover Podcast content, ways to grow their subscriber audience, and to have a dynamic way to include podcast content on the site that does not rely on articles being created with sound for each episode.
The hub aims to showcase the breadth of shows produced by MTV and allows users to subscribe to each series. New content is automatically ingested into MTV News podcast hub page and latest content is surfaced to the top, displaying the podcasts series in chronological order. Creating a main hub for the podcasts series promoted awareness and in turn drove subscriptions and additional revenue via Panoply, brand play by virtue of industry and editorial credibility, and took advantage of the serial nature of podcasts to drive loyalty.
SERIES AND EPISODE PAGE
Each podcast has a series page that allows users to learn more about the show, subscribe, and play episodes. Within each series page, the user can click on a podcast episode to go to a page that focuses on individual episode content that surfaces episode audio and description. Podcast episode pages are now accessible via cards that live among other MTV News content on the News homepage and under articles. This will aid the ability to discover this content on-site while allowing specific episodes to be promoted.