Mystic Mayhem


Branding, UX, UI


Launching their online shop in the spring of 2013, Mystic Mayhem needed a makeover and rebranding to better represent the style it had grown into after a year of experimenting and finding its voice. This included creating a new style guide along with a new logo, fonts, and color palette. You can read more about the rebranding design process here.

After finalizing the rebrand, I designed and developed a new blog and website with pages that display the shop, custom orders information, past designs gallery, and look books. After a hefty amount of SEO optimization, the store’s rank rose noticeably to the first page of Google search results where they belong. Sales have improved now that the pages are easier to navigate and site traffic has almost tripled thanks to optimization.

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