CLIENT

Sarah Joy Hood

ROLE

Typography


I wanted to experiment with new typography and was inspired by the font Memoriam, designed by Patrick Griffin. I loved the contrast of thick to thin and the deep curves and swirls, and wanted to play with how the letters interacted with each other. As I like to go by my full name, which is long, I prefer to stack the words and felt this would be a great opportunity to play with wrapping of the letters together using my full name, Sarah Joy Hood.