Uprise, a Practice Management and EHR software for optometrists, needed brand marketing material to hand out at their trade show booth. Using the recent website redesign as branding reference, I incorporated the new web elements like the custom iconography and in-house photography and translated them into print.
The brochure was a key marketing tool for the sales team. It allowed potential customers to digest information in a concise layout, provided them with space on the back to write notes while viewing demos, and provided a cut-out slip for customers to place and save their sales representative’s business card. The 8.5″ x 11″ design fit well with the other folders they receive at trade shows, and clearly reiterates the Uprise brand and software selling points.