Uprise is Practice Management and EHR software for eye care practices. The Uprise website is an essential marketing tool to not only help eye care practices learn about the software, but also educate them about how it can increase revenue and improve efficiency in their practices.
StartYourUprise.com needed a complete user interface and experience overhaul to include their updated branding and style guide, SEO optimization, in-house photography, web and mobile responsiveness. They also needed me to design new content and pages to include a wealth of new information on their products.
Proxima Nova replaced Gisha as the new Uprise font, making the overall design much cleaner. A friendly, modern font that pairs well with Uprises fun tone of voice. And it works great for both web and print. The updated branding feels infinitely lighter with the utilization of white space and the introduction of a secondary color palette in the flat illustrations. A month into the launch of the new website, it experienced a significant increase in traffic and lead conversions through strategic placing of forms and call-to-action buttons.